Night World : Black Dawn Chapter 15

Maggie shuffled behind Chamber-pot Emptier,heading back toward the castle. She was carryingpiles of folded linen sheets given to her by Laun dress, and she was doing her best to look like a slave. Laundress had smudged her face artisticallywith dirt to disguise her. She had also sifted ahandful of dust into Maggie's hair to dull the auburn into a lifeless brown, and when Maggie bowedher head over the sheets, the hair further obscuredher features. The only problem was that she wasconstantly afraid she was going to sneeze. â€Å"Those are the wild animals,† Chamber-pot Emptier whispered over her shoulder. She was a bigboned girl with gentle eyes that reminded Maggieof the calves tethered by Laundress's hut. It had taken Laundress a while to make her understandwhat they wanted of her, but now she seemed tofeel obligated to give Maggie a tour. â€Å"They're brought in from Outside,† she said. â€Å"And they're dangerous. Maggie looked sideways at the wicker cageswhere Sylvia and Gavin had walked earlier. Fromone a brown-gray wolf stared back at her with afrighteningly sad and steady gaze. In another a sleek black panther was pacing, and it snarled asthey went by. There was something curled up inthe back of a third that might have been a tigerit was big, and it had stripes. â€Å"Wow,† she said. â€Å"I wouldn't want to chase that.† Chamber-pot Emptier seemed pleased. â€Å"Andhere's the castle. It's called Black Dawn.† â€Å"It is?† Maggie said, distracted away from theanimals. â€Å"That's what my grandpa called it, anyway. Helived and died in the courtyard without ever goingin.† Chamber-pot Emptier thought a moment andadded, â€Å"The old people say that you used to be ableto see the sun in the sky-not just behind theclouds, you know. And when the sun came up inthe morning it shone on the castle. But maybethat's just a story.† Yeah, maybe it was just a story that you couldsee the sun in the sky, Maggie thought grimly.Every time she thought this place couldn't surpriseher anymore, she discovered she was wrong. But the castle itself was impressive †¦ awe inspiring. It was the only thing in view that wasn't dusty brown or pallid gray. Its walls were shinyand black, almost mirror-like in places, and Maggie didn't have to be told that it wasn't built of anyordinary human stone. How they had gotten it tothis valley was a mystery. Delos lives here, she thoughtasEmptier led herup a stone staircase, past the ground floor which was just cellars and storage rooms. In this beautiful, frightening, impressive place. Not only lives init, but commands it. It's all his. She got just a glimpse of the great hall, whereshe'd seen slaves setting a long table yesterday. Chamber-pot Emptier led her up another floor andinto a series of winding corridors that seemed to go on for miles. It was dim in this internal labyrinth. The windows were high and narrow and hardly let any ofthe pale daylight in. On the walls there were candles in brackets and flares in iron rings, but theyonly seemed to add wavering, confusing shadowsto the twilight. â€Å"His bedroom's up here,† Emptier murmured finally. Maggie followed her closely. She was justthinking that they had made it all the way withouteven being challenged, when a voice sounded from a side corridor. â€Å"Where are you going? Who's this?† It was a guard, Maggie saw, peering from underher hair. A real medieval guard, with, of all things,a lance. There was another one in the opposite cor ridor just like him. She was fascinated in the middle of her terror. But Chamber-pot Emptier of the not-so-quickwits reacted beautifully. She took time to curtsey, then she said slowly and stolidly, â€Å"It's Folder fromthe laundry, sir. Laundress sent her with the sheetsand I was told she could help me. There's morework because of the guests, you know.† â€Å"It's Chamber Maid's work to spread sheets,† theguard said irritably. Chamber-pot Emptier curtsied again and said just as slowly, â€Å"Yes, sir, but there's more work because of the guests, you see-â€Å" â€Å"Fine, fine,† the guard broke in impatiently. â€Å"Whydon't you go and do it, instead of talking about it?†He seemed to think that was funny, and he turned and elbowed the other guard in the ribs. Chamber-pot Emptier curtseyed a third time and walked on, not hurrying. Maggie tried to copy the curtsey, with her face buried in the sheets. There was another endless corridor, then a doorway, and then Emptier said, â€Å"We're here. Andthere's nobody.around.† Maggie lifted her face from the sheets. â€Å"You're absolutely wonderful, you know that? You deservean Academy Award.† â€Å"A what?† â€Å"Never mind. But you were great.† â€Å"I only told the truth,† the girl said placidly, butthere was a smile lurking in the depths of her gentle cowlike eyes. â€Å"There is more work when guestscome. We never had them before three years ago.† Maggie nodded. â€Å"I know. Look, I guess you'd better go now. And um-Emptier?† She couldn't bring herself to say the entire name. â€Å"I really hope you don't get in trouble because of this.† Chamber-pot Emptier nodded back, then went toreach under the bed and retrieve a ceramic container. She walked out again holding it carefully. Maggie looked around the room, which was verybig and very bare. It was somewhat better lit thanthe corridors, having several bowl-shaped oil lampson stands. The bed was the only real piece of furniture in it. It was huge, with a heavy wooden frameand carved bedposts. Piled on top of it were quiltsand what looked like fur coverlets, and hanging allaround it were linen curtains. I'm probably supposed to take all that stuff off and put the clean sheets on, Maggie thought. Shedidn't. The rest of the furniture seemed to be largechests made of exotic-looking wood, and a fewbenches and stools. Nothing that offered a hidingplace. But on one side there was a curtaineddoorway. Maggie went through it and found a small anteroom-the wardrobe Jeanne had mentioned. It wasmuch bigger than she'd expected, and seemed tobe more of a storeroom than a closet. Okay. So I'll just sit down. There were two stools beside a figure thatvaguely resembled a dressmaker's dummy. Maggie dropped her sheets on a chest and pulled one ofthe stools close to the doorway. Through the spacebetween the linen curtains she could see almost theentire bedchamber. Perfect, she thought. All I have to do is wait untilhe comes in alone. And then She stiffened. She could hear voices from somewhere beyond the vast bedroom. No, she couldhear a voice, a musical girlish voice. Oh, please, she thought. Not her.Don't let him come in with her. I'll have to jump out and hit herwith something; I won't be able to stop myself†¦ . But when two figures came in the room, she hadno desire to jump out. It was Sylvia, all right, but she wasn't with Delos.She was with Hunter Redfern. Maggie felt ice down her spine. Now, what werethese two doing in Delos's bedroom? Whatever itwas, if they caught her, she was dead meat. Sheheld herself absolutely still, but she couldn't tear herself away from the curtain. â€Å"He's out riding, and he won't be back for another half hour,† Sylvia was saying. She was wearing a dark holly-green gown and carrying a basket.†And I've sent all the servants away.† â€Å"Even so,† Hunter Redfern said. He gently movedthe heavy wooden door until it was almost shut.Not all the way, but enough to screen the bedchamber from anyone outside. â€Å"You really think he's spying on our rooms?† Sylvia turned in a swirl of skirts to look at the tallman. â€Å"He's brightmuch smarter than you give himcredit for. And these old castles have spy-holes and listening tubes built in; I remember. It's a stupidprince who doesn't make use of them.† He remembers, Maggie thought, for a moment too full of wonder to be scared. He remembers thedays when castles were built, he means. He's reallybeen alive that long. She studied the handsome face under the bloodred hair, the aristocratic cheekbones, the mobile mouth-and the quick flashing eyes. This was thesort of man who could fascinate people, she decided. Like Delos, there was a sort of leashed tension about him, a reserve of power and intelligence that made an ordinary person feel awed. He was a leader, a commander. And a hunter, Maggie thought. All these peopleare hunters, but he's the Hunter, the epitome ofwhat they are. His name says it all. But Sylvia was talking again. â€Å"What is it that he'snot supposed to know?† â€Å"I've had a message from Outside. Don't ask how,I have my ways.† â€Å"You have your little bats,† Sylvia said demurely.†I've seen them.† There was a pause, then Hunter said, â€Å"You'd better watch yourself, girl. That mouth's going to getyou in trouble.† Sylvia had her face turned away from him, butMaggie saw her swallow. â€Å"I'm sorry. I didn't knowit was a secret. But what's happened?† â€Å"The biggest news in your short life.† Hunter Redfern laughed once and added with apparentgood humor restored, â€Å"And maybe in mine. Thewitches have seceded from the Night World.† Maggie blinked. It sounded impressive the wayhe said itbut more impressive was the way Sylviafroze and then whirled breathlessly. â€Å"What?† â€Å"It's happened. They've been threatening for amonth, but most people didn't believe they'd reallydo it.† Sylvia put a hand to her middle, pressed flatagainst her stomach as if to hold something in.Then she sat on the fur-covered bed. â€Å"They've left the Council,† she said. She wasn'tlooking at Hunter Redfern. â€Å"They've left the Council and everything else.†Ã¢â‚¬ All of them?† Hunter Redfern's fine red eyebrows went up. â€Å"What did you expect? Oh, a few of the blackestpractitioners from Circle Midnight are arguing, butmost of them agree with the liberals in Circle Twilight. They want to save the humans. Avert thecoming darkness.† He said it exactly the way Maggie had heard lumberjacks say, â€Å"Save the spotted owls. Ha!† â€Å"So it's really beginning,† Sylvia murmured. Shewas still looking at the stone floor. â€Å"I mean, there'sno going back, now, is there? The Night World issplit forever.† â€Å"And the millennium is upon us,† Hunter said,almost cheerfully. He looked young and†¦personable, Maggie thought. Somebody you'd vote for. â€Å"Which brings me to the question,† he said smoothly, looking at Sylvia, â€Å"of when you're goingto find her.† What her? Maggie's stomach tightened. Sylvia's face was equally tight. She looked up and said levelly, â€Å"I told you I'd find her and I will.†Ã¢â‚¬ But when?You do understand how important this is?† â€Å"Of course I understand!† Sylvia flared up. Herchest was heaving. â€Å"That's why I was trying to sendher to you in the first place-â€Å" Hunter was talkingasif he didn't hear her. â€Å"If it gets out that Aradia, the Maiden of all the witches,is here in the valley-‘ Iliknow!† â€Å"And that you hadher and let her slip throughyour fingers-â€Å" â€Å"I was trying to bring her to you.I thought thatwas important,† Sylvia said. She was bristling and distraught. Which was exactly what Hunter wantedher to be, Maggie thought dazedly. He really knows how to play people. But the analysis was faraway, in the shallowestpart of her mind. Most of her consciousness wassimply stricken into paralyzed amazement. Aradia. The Maiden of all the witches. So it wasn't Arcadia at all, Maggie thought. She might have mentioned that,after I've been calling her Cady for days. But then she hasn't been conscious much, and when she was we had more urgent things to talk about. Aradia. Aradia. That's really pretty. The name had started an odd resonance in hermind, maybe bringing up some long-forgotten mythology lesson. Aradia was a goddess, she thought.Of†¦ um, sylvan glades or something. The woods.Like Diana. And what Maiden of all the witches was, she hadno idea, but it was obviously something important.And not evil, either. From what Hunter was saying, it was clear that witches weren't like other NightPeople. She was the maiden Bern and Gavin were talkingabout, Maggie realized. The one they were supposed to deliver. So Sylvia was bringing her toHunter Redfern. But Cady herself told me-I mean, Aradiatold me-that she was already coming tothis valley for a reason. Before she could even properly phrase the question, her mind had the answer. Delos. In a coincidence that lifted the hair on Maggie'sarms, Sylvia said, â€Å"She won't get to Delos.† â€Å"She'd better not,† Hunter said. â€Å"Maybe you don't realize how persuasive she can be. An ambassador from all the witches, coming to plead her case †¦ she just might sway him. He has a despicable softspot-a conscience, you might call it. And we know he's been in contact with the human girl who escaped with her. Who knows what messages the little vermin was carrying from her?† No messages, Maggie thought grimly. Not withthis vermin anyway. But I would have carried themif I'd known. â€Å"Gavin said Aradia was still unconscious fromthe truth potion-that she was practically dead,†Sylvia said. â€Å"I don t think she could have given any messages. I'd swear that Delos doesn't know she'sin the valley at all.† Hunter was still brooding. â€Å"The witches have oneWild Power on their side already.† â€Å"But they won't get another,† Sylvia said doggedly. â€Å"I've got people looking for her. All the nobles are on our side. They won't let her get toDelos.† â€Å"She should have been killed in the beginning,†Hunter mused. â€Å"But maybe youhave a soft spotfor herlike you do for that human boy.† Behind the linen curtains, Maggie stiffened. Like you do.Not like you did.And who else couldthe human boy be? She gritted her teeth, listening so hard she couldhear the blood in her ears, willing them to talkabout Miles. But Hunter was going on in his smooth voice,†Or maybe you still have some loyalty to thewitches.† Sylvia's pale face flushed. â€Å"I do not! I'm finishedwith them, and you know it! I may be a spellcaster, but I'm not a witch anymore.† â€Å"It's good to see you haven't forgotten whatthey've done to you,† Hunter said. â€Å"After all, youcould have been a Hearth-Woman, taken yourrightful place on the witch Council.† â€Å"Yes†¦Ã¢â‚¬  â€Å"Like your grandmother and her mother beforeher. Theywere Harmans, and so was your father.What a pity the name isn't passed through the maleline. You ended up being just a Weald.† â€Å"I wasa Harman,† Sylvia said with muted ferocity. She was staring at the floor again, and sheseemed to be speaking to herself rather than toHunter. â€Å"I was. But I had to stand there and watch my cousins be accepted instead of me. I had towatch half humansbe accepted-be welcomed.They took my place-just because they were descended through the female line.† Hunter shook his head. â€Å"A very sad tradition.† Sylvia's breath came raggedly for another minuteor so, then she looked up slowly at the tall man in the center of the room, â€Å"You don't have to worryabout my loyalty,† she said quietly. â€Å"I want a placein the new order after the millennium. I'm through with the witches.† Hunter smiled. â€Å"I know it,† he said, lightly and approvingly, andthen he started pacing the room. He got what hewanted out of her, Maggie thought. Almost casually, he added, â€Å"Just be sure thatDelos's power is kept in check until everything's decided.† Sylvia bent and lifted the basket, which Maggiehad forgotten about. â€Å"The new binding spells will hold,† she said. â€Å"Ibrought special ingredients from one of the oldestMidnight witches. And he won't suspect anything.† â€Å"And nobody but you can take them off?† â€Å"Nobody but me,† Sylvia said firmly. â€Å"Not eventhe Crone of all the witches. Or the Maiden, forthat matter.† â€Å"Good girl,† Hunter said, and smiled again. â€Å"Ihave every confidence in you. After all, you havelamia blood in you to balance the witch taint.You're my own eighth-great-granddaughter.† Maggie wanted to punch him. She was confused and frightened and indignantand furious, all at once. As faras she could tell,Hunter Redfern seemed to be manipulating everybody. And Delos, Delos the prince and Wild Power,was just another of his puppets. I wonder what they plan to do if he won't join their new order? she thought bleakly. After a few minutes, Hunter turned in his pacingand walked by the door. He paused brieflyasiflistening, then glanced at Sylvia. â€Å"You don't know how happy it makes me just to think about it,† he said, in a voice that wasn't strained, or overly cheerful, or too loud, or anything that rang false. â€Å"To finally have a true heir.A male heir of my own line, and untainted by witchblood. I would never have married that witchMaeve Harman if I had known my son was still alive. And not only alive, but out having sons! Theonly true Redferns left in the world, you mightsay. Maggie, with her teeth set in her lower lip, didn'tneed to guess who was on the other side of thedoor. She watched tensely. And Delos came in, right on cue.

Computer Operating System

An operating system (OS) is like a facilitator, providing an environment for application programs to run in. It provides an interface between computer hardware and the user of the application programs. Application programs are a stored set of instructions for responding to a specific request. Hardware are the physical devices that make up the system such as the monitor, keyboard, printer, ect. The OS typically includes anywhere from tens to thousands of built-in subroutines called functions which applications can call to perform basic tasks such as displaying a string of text on the screen or inputting a character from the keyboard. The OS allows the user to interact with and obtain information from the hardware through a series of layers. The command layer is the only part of the OS that interacts with the user and sometimes is referred to as the shell. It is the user†s interface to the OS in that the user can request system services via a Job Control Language (JCL), which is the set of commands and their syntax requirements, or through a GUI (Graphical User Interface), the newest command language. The command interpreter decides which services must be executed to process the request and passes these to the service layer. The service layer accepts the commands and translates them into detailed instructions. There is one service call for each number of system requests provided by this layer. It handles functions in process control, file control, and device control. It makes requests to drivers for access to the kernel layer, which interacts directly with the hardware. Input must travel through these layers to reach the hardware and the results must travel back. First and foremost, an operating system must provide a mechanism for starting processes, which most of us know as programs. There are two main types of operating systems: single-tasking and multitasking. DOS is an example of a single-tasking operating system, which simply means that it can only run one program at a time. Windows95 (or newer editions, prior editions were a GUI interface to DOS) is the most widely used multitasking operating system on PC†s. Multitasking means that many programs can run at the same time. The processor (CPU), which selects and executes instructions, must divide its time to each active application to make it appear that all are running at once. These types of operating systems contain schedulers that divide the processor†s time among active processes. The schedulers are located in the kernel. Each process has one or several threads of execution. Every few milliseconds the scheduler takes control of the CPU from the thread it is currently executing, uses a complex time-allocation algorithm to decide which thread should execute next, and continues executing the thread at the point where it was last interrupted. The next fundamental duty of an operating system is to manage the memory – or storage of data – available to it and its applications. The goal in memory management is to give each application the memory it needs without infringing upon memory used by other applications. When a program is loaded and ran, the OS allocates a block of memory to hold the program†s code and data. If a program requires additional memory, it can call a function in the operating system to request more. DOS does not handle memory very well because it runs in real mode, where only 1MB of RAM (Random Access Memory) is addressable. The RAM is volatile memory that stores the running applications but the information is lost when the computer is turned off. Windows95 does a much better job of managing memory because it runs in protected mode, which allows it to use all memory, including extended memory. And even when that much memory isn†t enough, it can make more available by creating virtual memory from free space (space that has nothing stored in it) on a hard disk (non-removable secondary storage hardware device). Virtual Memory is a memory management technique that only loads active portions of a program into main memory. Windows95 also takes steps to prevent an application from accessing memory that it does not own. In DOS, and application can write to someone else†s memory, including the operating system†s, which can crash the entire system. Windows95 runs applications in private address spaces that are logically isolated from each other and identify the start of the file. One of an operating system†s most important components is its file system – the part responsible for managing files stored on hard disks and other mass-storage devices. An operating system provides high-level functions that applications can call to control file I/O, which covers the opening, closing, creating, deleting, and renaming of files. To read a chunk of data from a file, the application calls an operating system function and passes the operating system the file handle (which uniquely identifies an open file), the address in memory where the data should be copied, and the number of bytes to copy. The OS has to identify each sector on the disk that holds a portion of the requested file and program the drive controller to retrieve the information, sector by sector. It has to do this efficiently so that the information is retrieved quickly. The OS finds the right locations on the disk because it keeps a map that contains the name of each file and a record of where it is stored. DOS and Windows95 use a file allocation table as a map to find the locations. Another role that operating systems play in making a computer work is controlling device I/O. A device is a piece of hardware such as a video adapter, keyboard, or mouse. To talk to a device, a program must speak the device†s language, which usually consists of streams of 1†³s and 0†³s. There are thousands of different devices and â€Å"languages†, so the OS helps out by serving as an interpreter. It talks to the devices through device drivers, which are interface programs specially designed for each individual I/O device. Most operating systems like Windows95 come with dozens of different drivers for each I/O device. DOS also uses drivers, but they are often so primitive that the applications perform device I/O by relying on low-level routines encoded in ROM (Read Only Memory – allows the data to be read but not written) in the computer†s BIOS (Basic Input/Output System) or by talking directly to the hardware. Computer Operating System An operating system (OS) is like a facilitator, providing an environment for application programs to run in. It provides an interface between computer hardware and the user of the application programs. Application programs are a stored set of instructions for responding to a specific request. Hardware are the physical devices that make up the system such as the monitor, keyboard, printer, ect. The OS typically includes anywhere from tens to thousands of built-in subroutines called functions which applications can call to perform basic tasks such as displaying a string of text on the screen or inputting a character from the keyboard. The OS allows the user to interact with and obtain information from the hardware through a series of layers. The command layer is the only part of the OS that interacts with the user and sometimes is referred to as the shell. It is the user†s interface to the OS in that the user can request system services via a Job Control Language (JCL), which is the set of commands and their syntax requirements, or through a GUI (Graphical User Interface), the newest command language. The command interpreter decides which services must be executed to process the request and passes these to the service layer. The service layer accepts the commands and translates them into detailed instructions. There is one service call for each number of system requests provided by this layer. It handles functions in process control, file control, and device control. It makes requests to drivers for access to the kernel layer, which interacts directly with the hardware. Input must travel through these layers to reach the hardware and the results must travel back. First and foremost, an operating system must provide a mechanism for starting processes, which most of us know as programs. There are two main types of operating systems: single-tasking and multitasking. DOS is an example of a single-tasking operating system, which simply means that it can only run one program at a time. Windows95 (or newer editions, prior editions were a GUI interface to DOS) is the most widely used multitasking operating system on PC†s. Multitasking means that many programs can run at the same time. The processor (CPU), which selects and executes instructions, must divide its time to each active application to make it appear that all are running at once. These types of operating systems contain schedulers that divide the processor†s time among active processes. The schedulers are located in the kernel. Each process has one or several threads of execution. Every few milliseconds the scheduler takes control of the CPU from the thread it is currently executing, uses a complex time-allocation algorithm to decide which thread should execute next, and continues executing the thread at the point where it was last interrupted. The next fundamental duty of an operating system is to manage the memory – or storage of data – available to it and its applications. The goal in memory management is to give each application the memory it needs without infringing upon memory used by other applications. When a program is loaded and ran, the OS allocates a block of memory to hold the program†s code and data. If a program requires additional memory, it can call a function in the operating system to request more. DOS does not handle memory very well because it runs in real mode, where only 1MB of RAM (Random Access Memory) is addressable. The RAM is volatile memory that stores the running applications but the information is lost when the computer is turned off. Windows95 does a much better job of managing memory because it runs in protected mode, which allows it to use all memory, including extended memory. And even when that much memory isn†t enough, it can make more available by creating virtual memory from free space (space that has nothing stored in it) on a hard disk (non-removable secondary storage hardware device). Virtual Memory is a memory management technique that only loads active portions of a program into main memory. Windows95 also takes steps to prevent an application from accessing memory that it does not own. In DOS, and application can write to someone else†s memory, including the operating system†s, which can crash the entire system. Windows95 runs applications in private address spaces that are logically isolated from each other and identify the start of the file. One of an operating system†s most important components is its file system – the part responsible for managing files stored on hard disks and other mass-storage devices. An operating system provides high-level functions that applications can call to control file I/O, which covers the opening, closing, creating, deleting, and renaming of files. To read a chunk of data from a file, the application calls an operating system function and passes the operating system the file handle (which uniquely identifies an open file), the address in memory where the data should be copied, and the number of bytes to copy. The OS has to identify each sector on the disk that holds a portion of the requested file and program the drive controller to retrieve the information, sector by sector. It has to do this efficiently so that the information is retrieved quickly. The OS finds the right locations on the disk because it keeps a map that contains the name of each file and a record of where it is stored. DOS and Windows95 use a file allocation table as a map to find the locations. Another role that operating systems play in making a computer work is controlling device I/O. A device is a piece of hardware such as a video adapter, keyboard, or mouse. To talk to a device, a program must speak the device†s language, which usually consists of streams of 1†³s and 0†³s. There are thousands of different devices and â€Å"languages†, so the OS helps out by serving as an interpreter. It talks to the devices through device drivers, which are interface programs specially designed for each individual I/O device. Most operating systems like Windows95 come with dozens of different drivers for each I/O device. DOS also uses drivers, but they are often so primitive that the applications perform device I/O by relying on low-level routines encoded in ROM (Read Only Memory – allows the data to be read but not written) in the computer†s BIOS (Basic Input/Output System) or by talking directly to the hardware.

General Mills Inc. Where We Are Now Essay - 2804 Words

Introduction and Where We Are Now General Mills, Inc (GMI). produces and markets branded consumer foods globally. They also supply branded and unbranded food products to the foodservice and commercial banking industries. It offers ready-to-eat cereals, refrigerated yogurt, ready-to-serve soups, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grains, and fruit and savory snacks; a range of organic products, including soups, granola bars, and cereals; and ice cream and frozen desserts, and grain snacks. According to General Mills Inc. the company retails its products through direct sales personnel, as well as through broker, distribution to†¦show more content†¦The Mission statement of GMI is â€Å"Nourishing lives† (www.generalmills.com). HRD is responsible for developing and implementing strategies and programs that will help the company support an increasingly innovative, flexible, and diverse organizati on. It is through the strategic planning of Human Resources that General Mills has a competitive advantage. The mission for statement for the HRD department to strive by would be â€Å"nourishing people†. Everyone from the top level to the housekeeper, General Mills is dedicated to taking care of people. For the HRD to be valued by top executive and its employees, HRD must provide an effective administration of the personnel function but, just as important, they must become a partner in enhancing strategy execution, generating commitment and productivity from employees, creating solutions to human resource problems that prevents the company from reaching its full potential, and ensuring the organization’s capacity for change. 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Business Strategy Report for Quaker Oats The Quaker Oats Company was officially formed in 1901 when several American pioneers in oat milling came together to incorporate the company. In Ravenna, Ohio, Henry D. Seymour and William Heston established the Quaker Mill Company and registered the now famous trademark. The Quaker Oats Company is based in Chicago, Illinois and is now a division of PepsiCo. As indicated in figure 1, QuakersRead MoreAmerican Regional Cuisine : Chef Reboli997 Words   |  4 Pagesaround a few different areas in Tennessee and highlight the cuisine they are known for. As a means to the end we will look at a little history of the state, food items it is exports, climate and geography and it wouldn’t be right not to talk about a â€Å"popular† chef in the area and finally we will tie it all in a neat bow with a few recipes popular with Tennesseans. Like Southern food in general, traditional Tennessee food developed from a fusion of European, Native American, and African traditions. TheRead MoreAnalysis of Kraft Foods Inc.4016 Words   |  17 PagesAnalysis of Kraft Foods Inc. Executive Summary The following report is an evaluation of Kraft Foods Inc. from both an internal and external perspective using fundamental and technical analysis. Kraft Foods Inc. is a worldwide food company operating within the Packaged Foods industry. With annual revenues in excess of $49 billion they are the second largest firm in the industry, controlling 8% of the total market. Fundamental analysis reveals that Kraft is a healthy company with growing revenuesRead MoreReaction Paper on: Is Management Really an Essential Ingredient for Success?1215 Words   |  5 Pagesbusiness management that we follow today. But, is it really so? Does good management really do the wonders that it promises? 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KraftRead More Western Influence on Japan Essay1073 Words   |  5 PagesWestern Influence on Japan Japan, as a nation, is a continually changing society. Ever since western nations became involved with Japan, its changes over recent times have increased at a substantial rate. Japan now faces cultural, economical and social differences as a result of the western involvement. The involvement was initiated by the Japanese themselves, beginning during the Meiji Period1 through current times. As time increases, Japan is slowly becoming more westernized

Essay about Costa Coffee Marketing Plan - 4148 Words

Costa Coffee Marketing Plan 1. Company Name COSTA Coffee Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels, restaurants (inclusive of household names like Taybarns, Premier Inn and COSTA Coffee), Health Fitness clubs along with other businesses. 2. Company Mission Statement Mission: â€Å"To serve the best coffee in the true Italian style† Vision: Our vision is to be the best hospitality company that there is – a family of related hotel, restaurant and leisure club brands recognised by our people, guests and investors as leaders in each market in which we operate. 3. Your Brand Name: Their brand name is their signature†¦show more content†¦The table above shows Costa at December 2009 as the market leader in terms of the number of coffee shops (32.4%). Since then, Costa has continued its growth to become bigger than its two nearest rivals: Starbucks and Caffà © Nero combined. Brand ‘Image’ Costa’s brand name is its signature. The name ‘Costa’ signifies luxury, excellence and perfection all over the world, from the brand logo, to the colour scheme of the premises, to the entire feel of the premises which are warm tones and relaxing colours. Costa’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. Costa offers 25 minutes in a safe, secure, well-maintained warm environment with a choice of quality food that is seen as value for money. Target Customer Profile Segmentation: Market segmentation has been based on demographics which includes age, gender, family life-cycle and ethnicity: |Economic profile: |MiddleShow MoreRelatedCosta Coffee Article881 Words   |  4 PagesSTUDY: COSTA EXPRESS The brief Millions depend on the hot jolt of java a perfect elixir to jumpstart their day. Coffee now an essential part of the busy fast life helps to keep us functioning and match the pace. In this age of quick fixes, a perfect flavorsome cup of coffee also will no longer need waiting. Costa Coffee plans to introduce ‘coffee on the go’. Whitbread the parent company for Costa has acquired self-service coffee chain Coffee Nation and plans to launch a new brand, Costa ExpressRead MoreCosta Coffees Marketing Plan: An Analysis2818 Words   |  11 Pagesï » ¿Marketing Plan Executive Summary This marketing plan is an attempt to measure the market that Costa Coffee is in and determine where growth can occur over the next three years. This plan looks at how the company is performing internally, and tries to determine issues that may occur externally that could have a negative effect on the company. The Costa mission is to save the world from mediocre coffee, and that sentiment is echoed in everything the company does. The goal of every Costa enterpriseRead MoreReport for the Promotional Plan of Hot and Chocolate Tea/Coffee of Costa Coffee2457 Words   |  10 PagesREPORT FOR THE PROMOTIONAL PLAN OF HOT AND CHOCOLATE TEA/COFFEE OF COSTA COFFEE MODULE NAME : MANAGING FINANCE AND MARKETING IN BUSINESS MODULE CODE : TH600B1E SUBMITTED TO : O’HALLERAN ERIC, LONGART PEDRO SUBMITTED BY : RATHEESH VISWANATHAN – 21208850 RESHMI PRABHAKARAN USHA DEVI – 21205617 SUKHWANT KAUR MANN - 21207381 Read MoreCosta Coffee4336 Words   |  18 Pages1       The   Marketing   Profession    Coursework Header Sheet 191290-15 Course Coursework Tutor MARK1105: The Marketing Profession Group Work R Lewis Course School/Level Assessment Weight Submission Deadline BU/UG 30.00% 28/03/2012 Coursework is receipted on the understanding that it is the students own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledgedRead MoreImplementing Customer Relationship Management as a Core Business Strategy2160 Words   |  9 Pagesexperience at Singapore Cafà © and to increase our presence in the Famp;B Industry. Sources of data collection include search engines and websites of the companies. The report finds that it is important for Singapore Cafà © to focus on our one-to-one marketing management and knowing who our customers are, where they are and what they need. However, in order to nurture better relationship with customers and retaining them, Singapore Cafà © needs to keep a consistent system of collating information from returnedRead MoreAnalysis of Caffe Nero Essay4351 Words   |  18 PagesTable of contents 1. Introduction 2. Marketing Environment Audit i. Internal and External Audit ii. Competition iii. SWOT analysis 3. Marketing Objectives i. SMART goals 4. Marketing Strategy and Tactics i. Segmentation a) Segmentation b) Targeting c) Positioning ii. Ansoff growth theory iii. Porter’s generic strategy iv. Tactics a) The seven Ps b) Kotler’s seven Cs 5. Evaluation 6. Appendixes 1. Introduction Gerry Ford founded Caffe’ Nero in 1997. Caffe’ Nero isRead MoreMarketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.8372 Words   |  34 PagesEXECUTIVE SUMMARY Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. Despite that figures, Costa faces some problemsRead MoreCafe Nero Marketing Plan6124 Words   |  25 Pages Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Marketing Audit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 5 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 5 Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 8 Micro Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....Page 12 SWOT Analysis..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 13 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..Page 14 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 15 StrategyRead MoreCafe Nero Environment, Swot Analysis, Smart Objectives Essay examples2810 Words   |  12 Pages 7 Marketing strategies 7 7Ps 8 Monitor and evaluating plan 10 Conclusion 10 FACTS | Gerry Ford set Caffe Nero up in 1997. His ambition was to bring a continental-style cafà © to Great Britain with authentic Italian coffee, extremely good customer service, fresh deliciousRead MoreMarketing Research : International Marketing1084 Words   |  5 Pagesmost productive and influential tasks. Marketing research exercise involves systematic enquiry. Thus, it requires a careful planning of the orderly investigation process. â€Å"Global market segmentation is the process of identifying specific segments, whether they be country groups or individual customer groups, of potential customers with homogeneous attributes who are likely to exhibit similar behaviour† (Hassan Katsanis, 1991). In case of international marketing DODCAR is one of the main frameworks

Multimedia Journalism Problems Prospects - 8803 Words

Introduction News is the abbreviation of the four directions-North, East, West and South, meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time, the journalism industry has gone through several changes. At the beginning, there were only weekly magazines providing readers with information and knowledge about the society, and then came the daily newspapers which provide all the happenings in our country and abroad. After that came the TV which provided audiences to view as well as listen the news and then came the internet which gave birth to online news allowing people to get news over the†¦show more content†¦Hypothesis For my project, I have come with the hypothesis that â€Å"If news agencies provide multimedia news accurately containing all information within the shortest possible time on the web people will watch it.† Methodology of research For my project I carried out survey to gather primary data. The survey is a combination of stratified random sample and cluster sample. This is because there are readers and viewers of news of all ages in this country, so random sampling would be convenient for this purpose and cluster sampling would help me to gather information from different professions top get a diversified idea about the population. This survey has been carried in all parts of the city as it may not be viable to go outside the city due to time constraint. For data analysis, I have used tools like graphical presentation, frequency, percentage, cross tabs, t-test, z-test, chi-square analysis, ANOVA, regression, etc. The size of the survey questionnaire consists of 19 questions. I believe that the questionnaire contains sufficient number of questions to get me enough information to do my research. I have conducted survey on 120 populations. General Analysis Question # 4.Do you have access to internet? In the questionnaire, when this question was asked to the respondents, the response is given below Statistics access to internet N Mean Median Mode Std. Deviation Variance Minimum Maximum Valid Missing 120 0 1.1500 1.0000 1.00 .35857 .129 1.00 2.00Show MoreRelatedMultimedia Journalism: Problems Prospects8791 Words   |  36 Pagesdirections-North, East, West and South, meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time, the journalism industry has gone through several changes. At the beginning, there were only weekly magazines providing readers with information and knowledge about the society, and then came the daily newspapers which provide all the happenings in our countryRead MoreElectronic Media1675 Words   |  7 Pagesincludes video recording, audio recording, multimedia presentations, slide presentations, CD ROM’S and online contents. Also, recorded broadcasting in television, radio, telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of study which is used in many areas including JOURNALISM: Journalism is a field which uses electronic media for broadcasting current events. Journalism is one of the best ways in which peopleRead MoreDigital Journalism And The Internet Essay1804 Words   |  8 PagesData journalism opens up new possibilities when combined with traditional journalism with an arisen of multiple sources such as eye witnesses, blogs and social networking sites. These innovative newsgathering strategies have filtered through a vast network of social connections and opened up many possibilities for journalists to engage, visualize and analyze user generated content. Some would argue that those engaged with digital journalism should be working for a legitimate news organization withinRead MoreThe Impact Of Internet On The Internet1418 Words   |  6 PagesThe internet is the definition of what modernism is in the 21st century since it has made its way through in countless companies, organizations, and households. It has brought new prospects to administration, b usiness, and the education system. It allows a person to gain new knowledge with a press of a button; however, there are some advantages and disadvantages that come with the internet. The advancement of the internet has vastly changed the way an individual shop for either apparel or groceryRead MoreMedia Analysis in Malaysia (Newspapers)4128 Words   |  17 Pagesbroadsheets in Malaysia, there are the Al-Iman, Neracha (Islamic reform journals), Utusan Melaya and Lembaga Melaya (1906-1931). The Utusan Melaya and Lembaga Melaya were edited by a man named Mohd Eunos b. Abdullah; also known as the father of Malay Journalism. PROGRESS TO DATE As a medium of mass communication and also as an industry, the changing relationship between newspapers and readers is part of this upheaval. This is because newspapers are poised at the edge of a significant change in theirRead MoreA Research on Marketing Mix of Ntv International Television Channel Ltd2977 Words   |  12 PagesThe main purpose of this report is to master a set of concepts on how to make an effective proposal. The proposal shows a detail scope of works, approaches, and methodologies, work plan, breakdown of prices, commercial provision and promotional problem. We hope that this report will merit your approval. Respectfully yours, Shanta, Sanjida Islam ID: 08-10331-1 ACKNOWKEDGEMENT The success of this report depends on the contributionRead MoreUGT in the 21st Century14999 Words   |  60 Pagesapproach, in which communication conditions were manipulated in search of general lessons about how better to communicate, or about the unintended consequences of messages (Klapper, 1960). Requests for reprints should be sent to Tom Ruggiero, Print Journalism, 102–B Cotton Memorial Communication Department, University of Texas, El Paso, TX 79968. E-mail: truggier@miners. utep.edu 4 RUGGIERO Other media effects research sought to discover motives and selection patterns of audiences for theRead MoreBusiness Journalism in India26104 Words   |  105 PagesBusiness and Magazine Journalism (combination of Niche I and II) 1 Growing importance of business journalism, a brief history (2) 2 The structure of financial management in the country starting with the Finance Minister, (5) rest of the bureaucracy, RBI governor, Planning Commission, SEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressingRead MoreDell Company Analysis for E-Marketing12709 Words   |  51 Pages3.3 Brand Position†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 3.4 Offline versus Online Customers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Chapter 4: WEBSITE ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 4.1Currency†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 4.2 Content Including Multimedia and User Engagement Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 4.3 Usability, Navigation, Access†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....16 4.4 Other Company Owned Sites†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 IV Chapter 5: BUSINESS MODEL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 5.1 SpecificRead MoreRole of Media in Tourism9761 Words   |  40 Pagesbuild   on   the   results   of   the   participatory   rural   communication   appraisal   (PRCA).      It   involves  a  systematic  process  for  participatory  communication  strategy  design,  and  the   principles   for   communication   planning,   message   development,   multimedia   material   production  and  the  implementation  of  communication  activities  in  the  field.      British  war†time  premier  Sir  Churchill  saw  the  Ã¢â‚¬Å"Pearl  of  Africa†Ã‚   Some   of   the   basic   concepts   and   principles   of   ecotourism   rotate   on    catchwords

Social media platforms present dangerous - Myassignmenthelp.Com

Question: Discuss about the Social media platforms present dangerous issues for society. Answer: Introduction: Changes have occurred rapidly in the technology related to information and communication from last 20 years, and this key development increase the importance and emergence of social media. These changes are quick in nature, such as development in the mobile expertise played very significant part in determining the influence of social media. In all over the world, mobile devices lead in context of total time spent on social media. It provides the ways through which people can connect anywhere and with every person they want (SEP, 2015). This essay mainly analyzes the case study available on CNBC from https://www.cnbc.com/2017/12/21/its-time-to-crack-down-on-facebook-and-twitter-commentary.html. This case study is analyzed by using the different theories of ethics such as utilitarianism, deontology, virtue and contract. Lastly, paper is concluded with brief conclusion which also includes the recommendations on this topic. Social Media Platform: A study published by New York Times Consumer Insight Group stated the motivations which encourage the participants in sharing the information on social media. This mainly states the desires of individual to share the valuable and entertaining content with the other users, define themselves before others, produce and feed their relationships, and also provide support to their causes and brands. These factors of social media help the users to be in touch with the friends and families, and it also used in such ways which have direct influence on the society. Social media used in such ways which directly impact the shape of politics, business, world culture, education, careers, innovation, and more (Harris, Lang, Yates Kruck, 2011; CNBC, 2017). Impact of social media: First period of the 21st Century, new media technologies related to social networking such as Facebook, MySpace, Twitter, and YouTube initiated the transformation in the social, political and informational practices of the individuals and social groups across the globe, and it also attracts the debate from the community of ethicists and philosophers of technology (Rodgers Dietz, n.d.). Utilitarianism Theory: Utilitarianism is the idea which determines whether actions are morally right or wrong on the basis of the effects and results of those actions has. This theory is considered as the most moral and influential theories which is developed by the community of ethicists. Platforms of the social media allow the users to post anything they want others to see, and sometimes users also suffer because of their views and posts. Postings of particular users in context of political views and devout beliefs always fall under the scrutiny and suffer threats or reaction because of their posts. Generally, users also suffer cyber bullying and other things on social media and it have a wide range of effects. The behavior of people on social media related to unfavorable posts can cause huge disgrace. In context of utilitarianism theory, users must not post any unfavorable or negative posts on the social media platforms and it should not be posted on the basis of situation itself. In other words, users must not make any negative comment even though in offended situations. Some people support this theory, and on the basis of this theory people never post any such thing on social media which is considered negative and unfavorable. When users post negative comments on the social media they lead other people feeling depressed and sometimes even cause people to harm themselves. Therefore, it can be said that if comments and posts of users on social media is of such nature as it results in negative comment then on the basis of this theory posts on social media is not morally right (Bratton candy, 2013). Deontology Theory: Deontology theory is considered as set of ethical goals which are connected with some rules and regulations. This theory states that for the purpose of making the action morally correct, it is necessary that people do something right and perform their duty and secondly intention of the person matters and not the action of the person. In other words, action of the person might provide benefit to someone but such action can also result in harm if done with a bad intention. In case of social media, Facebook holds great importance because it is considered as only platform which helps the common people in communicating with each other but it has also transformed into a Business Oriented Social Network through its various applications such as Glassdoor. This application is not only used by professionals to share their skills and experience but it also helps the individuals in advertising their jobs and other opportunities. For the purpose of maintaining the compliance, there are some rules to enter into the network of Facebook such as user must provide necessary information to platform and this information includes name, age, sex, etc. this information is confidential in nature and would not be displayed with the permission of the user. This is also considered an attempt through which Facebook made an attempt to secure the visibility of such content which is age restricted to the young users for the purpose of not polluting the growing minds. Therefore, it is the duty of every person to post such things on social media platform which does not pollute the minds of people and such content must be authentic n nature. Virtue Ethics: More than 50% parents in UK stated that social media platforms directly affect the moral development of their childrens. The Jubilee Centre for Character and Virtues based at the University of Birmingham conducted the research on this topic, and on the basis of this research almost 40% parents are stressed because of the negative impact of social media platforms such as Facebook and Twitter on their childrens and other young generations. This research provides the huge detail as it includes the daily habits of their children and increasing anxiety related to the effect of online platforms in 2016. It must be noted that negative effects related to social media are well published, but very less people see the positive effects of the social media platforms and the results of this research prove this thing. This research stated that platforms of social media are not that much bad. Almost 72% of the users of the social media believe that they see at least one moral and good post in a day on social media (Virtue Insight, 2016). . This theory states that while posting on the social media, user must consider that post support the moral content and not any immoral content. Contract theory: This theory states the moral and political obligations of any person clearly depends on the contract and agreement between the persons to form the society in which they live. However, it must be noted that this theory is actually associated with the modern moral and political theory. In context of social media, users generally posts content on the basis of their moral and political obligations towards the person and also make comments on the basis of their obligations (Ethics Unwrapped, n.d.). These above sated theories clearly define the impact of social media on the society and politics, and how these platforms influence the mind of young generation. Conclusion: After considering the above facts, it can be said that ethical theories are also connected with the social media platforms and it mainly analyze the day to day behavior and its impacts on the people. It is necessary for the users to analyze their posts on the basis of ethical theories before posting any content on the social media platform. References: Braton, D. candy, V. (2013). Federal Government Ethics: Social Media. International Journal of Management Information Systems Third Quarter, Volume 17(3). CNBC, (2017). Social media platforms present dangerous issues for society. They need to be regulated. Retrieved on 7th January 2018 from: https://www.cnbc.com/2017/12/21/its-time-to-crack-down-on-facebook-and-twitter-commentary.htmL. Ethics Unwrapped. Social Contract Theory. Retrieved on 7th January 2018 from: https://ethicsunwrapped.utexas.edu/glossary/social-contract-theory. Harris, A. L., Lang, M., Yates, D., Kruck, S. E. (2011). Incorporating ethics and social responsibility in IS education. Journal of Information Systems Education, 22(3), 183-189. Rodgers, E. Dietz, C. Ethics of Social Media Behavior: Act versus Rule Utilitariani. Retrieved on 7th January 2018 from: https://www.mckendree.edu/academics/scholars/rodgers-issue-24.pdf. SEP, (2015). Social Networking and Ethics. Retrieved on 7th January 2018 from: https://plato.stanford.edu/entries/ethics-social-networking/. Virtue Insight, (2016). The virtues and vices of social media sites. Retrieved on 7th January 2018 from: https://virtueinsight.wordpress.com/2016/07/14/the-virtues-and-vices-of-social-media-sites/.

Positive vs. Negative Marketing . . . and Gamefly’s “Bad Game” TV Spot

POSITIVE VS. NEGATIVE MARKETING . . . AND GAMEFLY’S â€Å"BAD GAME† TV SPOT So, Gamefly.com has been running this ad lately. Check it out: --> People buy bad video games. They freak out, realizing that they’ve purchased bad video games. They continue to freak out, ostensibly because they’re stuck with their bad video games (and out the 50 to 60 bucks they paid for them). The ad ends with a line that says something like, â€Å"Never buy bad games again.† So, the message is . . . we should rent bad games? The ability to rent dozens of bad games per month, delivered straight to your mailbox is somehow better than buying one bad game? There’s no need to freak out – you don’t have to keep this bad game? You can send it back, and in a few days, you’ll get another bad game (but at least you’re not stuck with it)? I dunno. I know what they’re getting at. I’ve bought bad games, and it does, well, suck. But why not focus on the positive? The solutions they provide? I’d like to know how I’ll benefit from Gamefly if I choose to use their service. And there are a ton of potential benefits to a service like this (if you’re not familiar with Gamefly, it works just like Netflix). There’s price (around $16 to $25 a month is about half the cost of a new game); variety (you have tons of options to choose from); convenience (you don’t even have to leave the house – games come right to you). And of course, there’s no commitment: once you get sick of a game, or beat it, or – yes, it happens – you don’t like it, you can send it back. I feel like this ad missed the mark. Thoughts?